Why is Prit Nandy Comm. falling/rising?

As of 16-Jul, Pritish Nandy Communications Ltd is experiencing a decline in its stock price, currently at 30.89, which reflects a decrease of 0.63 or 2.0%. The stock has underperformed its sector today by 4.06% and has been on a consecutive downward trend for the last four days, resulting in a total drop of 7.71% during this period. Over the past week, the stock has decreased by 3.11%, while it has shown a significant decline of 57.30% over the past year. Although the promoters have increased their stake by 4.88%, indicating confidence in the company, the overall financial health remains concerning due to operating losses and weak profitability metrics, including a negative EBIT to Interest ratio and a significant drop in net sales.
In the broader market context, the stock's performance contrasts sharply with the benchmark, as it has underperformed the BSE500, which has generated a return of 0.47% over the past year. The film production, distribution, and entertainment sector has gained by 2.04%, yet Pritish Nandy Communications Ltd has not benefited from this trend. The falling investor participation, evidenced by a drastic decline in delivery volume, further exacerbates the stock's struggles, highlighting a lack of confidence among investors despite the positive signal from promoter stake increases.