Why is Prit Nandy Comm. falling/rising?

As of 17-Jul, Pritish Nandy Communications Ltd's stock price is currently at 30.28, reflecting a decrease of 0.61, or 1.97%. The stock has been on a downward trend, losing 9.53% over the past week and has experienced consecutive falls for the last five days. Despite being higher than the 20-day, 50-day, and 100-day moving averages, it remains lower than the 5-day and 200-day moving averages. The film production, distribution, and entertainment sector has also seen a decline of 2.11%. While there has been a notable increase in delivery volume, rising by 116.25% against the 5-day average, the company's fundamentals are concerning, with operating losses and a weak ability to service its debt. Promoter confidence has increased, with a 4.88% rise in stake, indicating some belief in the company's future, but this is overshadowed by significant negative financial results.
Broader market context shows that Pritish Nandy Communications Ltd has underperformed compared to the benchmark Sensex, which has only declined by 1.12% over the past week. The stock's year-to-date performance is particularly troubling, with a drop of 45.93%, while the Sensex has gained 5.27% in the same period. This stark contrast highlights the company's struggles, as it has generated a return of -58.14% over the past year, significantly lagging behind the market's positive performance. Overall, the combination of poor financial results, a weak long-term fundamental strength, and underperformance relative to the broader market contributes to the stock's current decline.