Why is Prit Nandy Comm. falling/rising?

As of 18-Jul, Pritish Nandy Communications Ltd is experiencing a decline in its stock price, currently at 29.70, reflecting a decrease of 0.58 or 1.92%. The stock has been on a downward trend, losing value for the last six consecutive days, resulting in a total decline of 11.26% during this period. Although the stock has outperformed its sector by 0.49% today, it has shown significant underperformance over the past year, with a staggering decline of 58.72%. The company's financial health is concerning, as it has reported operating losses and a weak ability to service its debt, evidenced by a negative EBIT to Interest ratio of -2.10. Additionally, while promoter confidence has increased with a 4.88% rise in stake, the overall negative financial indicators, including a 69.78% drop in PAT and a 73.02% fall in net sales, weigh heavily on investor sentiment.
In the broader market context, the stock's performance has been notably poor compared to the benchmark, with a year-to-date return of -46.96% against a positive return of 4.63% for the Sensex. The stock's recent decline is compounded by a significant drop in investor participation, with delivery volume falling by 54.89% compared to the five-day average. Furthermore, the film production and entertainment sector, which the company operates in, has also seen a decline of 2.61%, reflecting broader challenges in the industry. Overall, the combination of weak financial performance, declining investor interest, and sector-wide issues contributes to the stock's downward trajectory.