Why is Prit Nandy Comm. falling/rising?

As of 25-Jul, Pritish Nandy Communications Ltd is experiencing a decline in its stock price, currently at 27.95, which reflects a decrease of 0.57 or 2.0%. The stock has been underperforming recently, having fallen for three consecutive days, resulting in a total decline of 5.86% during this period. Additionally, the stock's performance over the past week shows a decrease of 5.89%, while it has seen a marginal increase of 1.60% over the past month. However, the company's financial health is concerning, with significant operating losses and a weak ability to service its debt, as indicated by a poor EBIT to Interest ratio of -2.10. The latest financial results show a drastic decline in net sales and profitability, which has contributed to the stock's negative sentiment among investors.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as the Sensex has only declined by 0.36% over the past week. This underperformance is further highlighted by the stock's year-to-date return of -50.09%, compared to the Sensex's positive return of 4.25%. The film production and entertainment sector, in which the company operates, has also seen a decline of 2.54%, reflecting a challenging environment. Furthermore, there has been a notable decrease in investor participation, with delivery volumes falling by 8.51% against the five-day average, indicating a lack of confidence in the stock's future performance.