Why is Prit Nandy Comm. falling/rising?

As of 07-Aug, Pritish Nandy Communications Ltd is experiencing a decline in its stock price, currently at 28.00, which reflects a decrease of 0.14 or 0.5%. The stock has underperformed its sector by 4.63% today, and while it is higher than the 5-day and 100-day moving averages, it is lower than the 20-day, 50-day, and 200-day moving averages. Over the past week, the stock has shown a positive return of 2.23%, but it has significantly underperformed over the longer term, with a year-to-date decline of 50.00% and a one-year decline of 60.17%. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 92.9% against the 5-day average, indicating reduced interest in trading the stock.
In the broader market context, the Sensex has declined by 0.69% over the past week, suggesting that the market sentiment is somewhat negative. However, the film production, distribution, and entertainment sector has gained by 4.44%, indicating that the decline in Pritish Nandy Communications Ltd's stock may be more company-specific rather than a reflection of the overall market. The stock's liquidity remains adequate for trading, but the significant drop in delivery volume could be a concern for potential investors. Overall, the combination of underperformance relative to its sector and declining investor interest contributes to the stock's recent downward movement.