Why is Prit Nandy Comm. falling/rising?

As of 22-Aug, Pritish Nandy Communications Ltd is experiencing a decline in its stock price, currently at 28.14, down by 0.47 or 1.64%. The stock has shown a poor performance over the past year, with a return of -59.28%, and has underperformed against the BSE500 index in both the short and long term. Today's price summary indicates that while the stock outperformed its sector by 7.27%, it is trading below its 200-day moving average and has seen a significant drop in investor participation, with delivery volume falling by 99.76% compared to the 5-day average. The company's financial health is concerning, highlighted by a weak long-term fundamental strength, negative EBITDA, and a poor EBIT to Interest ratio, which collectively contribute to its declining stock performance.
In the broader market context, the Sensex has shown a slight increase of 0.97% over the past week, contrasting sharply with Pritish Nandy Communications' year-to-date decline of 50.02%. This stark difference indicates that while the overall market may be experiencing some upward momentum, Pritish Nandy Communications is struggling significantly, reflecting its weak operational performance and lack of profitability. The company's negative growth in net sales and net profit further exacerbates its challenges, making it a risky investment compared to the broader market trends.