Why is Prit Nandy Comm. falling/rising?

As of 28-Oct, Pritish Nandy Communications Ltd is experiencing a decline in its stock price, currently at 28.11, which represents a decrease of 0.86 or 2.97%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total drop of 6.3% during this period. Additionally, the stock has underperformed its sector by 2.01% today. Over the past month, the stock has decreased by 11.71%, while year-to-date it has seen a significant decline of 49.80%. The stock is currently trading below all its moving averages, indicating a bearish trend. There is an increase in investor participation, as evidenced by a 303.63% rise in delivery volume compared to the five-day average, but this has not translated into positive price movement.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 0.24% over the past week and 5.22% over the past month, Pritish Nandy Communications Ltd's performance has been notably poor. The stock's year-to-date decline of 49.80% starkly contrasts with the Sensex's gain of 8.30%, highlighting a significant underperformance relative to the broader market. This divergence suggests that while the overall market is experiencing upward momentum, Pritish Nandy Communications Ltd is struggling to attract investor confidence, contributing to its declining stock price.