Why is Prit Nandy Comm. falling/rising?

As of 11-Nov, Pritish Nandy Communications Ltd is experiencing a decline in its stock price, currently at Rs 29.00, which represents a decrease of Rs 1.2 or 3.97%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 5.54% during this period. Additionally, it is trading below all key moving averages, indicating a bearish trend. The stock's performance over the past week shows a decline of 4.13%, and it has significantly underperformed the benchmark Sensex, which has gained 0.49% in the same timeframe. Notably, the delivery volume has plummeted by 98.63% compared to the five-day average, suggesting a lack of investor interest.
In the broader market context, the film production, distribution, and entertainment sector has also faced challenges, with a decline of 3.49%. While the Sensex has shown a positive return of 1.66% over the past month, Pritish Nandy Communications Ltd has seen a more substantial drop of 6.45% in the same period. Year-to-date, the stock has fallen by 48.21%, contrasting sharply with the Sensex's gain of 7.34%. This stark difference highlights the stock's struggles relative to the overall market, further exacerbated by the recent negative sentiment and declining investor participation.