Why is Prithvi Exchange falling/rising?

As of 27-Jun, Prithvi Exchange (India) Ltd is experiencing a decline in its stock price, currently at Rs 166.30, which reflects a decrease of Rs 8.7 or 4.97%. Today's price summary indicates that the stock has underperformed its sector by 4.35% and has fallen after three consecutive days of gains. The stock reached an intraday low of Rs 165.2, down 5.6%, and the weighted average price shows that more volume was traded closer to this low price. Over the past week, the stock has shown a return of +11.42%, but it has significantly underperformed over the last month and year, with returns of -12.20% and -49.83%, respectively. Despite a high management efficiency indicated by a 20.47% ROE and healthy long-term growth in net sales and operating profit, the stock's recent performance is negatively impacted by a substantial decline in profits and net sales, which fell by 22.9% in the latest quarter compared to previous averages.
In the broader market context, while the Sensex has generated a return of +2.00% over the past week and +3.07% over the past month, Prithvi Exchange's short-term performance contrasts sharply with these benchmarks. The stock's year-to-date return stands at -30.71%, significantly lagging behind the Sensex's +7.58%. This underperformance is compounded by the stock trading at a premium compared to its peers, despite its negative returns over the past year. The majority shareholders being promoters may provide some stability, but the overall market sentiment appears to be cautious, especially given the recent negative financial results and the stock's inability to recover from its substantial losses.