Why is Prithvi Exchange falling/rising?

As of 02-Jul, Prithvi Exchange (India) Ltd is experiencing a decline in its stock price, currently at Rs 161.95, which reflects a decrease of Rs 4.75 or 2.85%. Today's price summary indicates that the stock has underperformed its sector by 3.62%, touching an intraday low of Rs 157.95, which is a drop of 5.25%. The stock has shown negative returns over various periods, including a 4.59% decline over the past week and a staggering 48.58% drop over the last year. Although the company boasts high management efficiency with a return on equity (ROE) of 20.47% and has shown healthy long-term growth in net sales and operating profit, recent negative financial results, including a significant drop in net sales and profits, have contributed to the stock's poor performance.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark Sensex, which has gained 0.79% over the past week and 6.75% year-to-date. This underperformance is particularly notable given that the stock has generated negative returns of 48.58% over the past year, while the broader market has seen positive returns of 3.11%. The falling investor participation, as evidenced by a 63.4% decrease in delivery volume, further indicates a lack of confidence among investors, contributing to the stock's downward trajectory.