Why is Prithvi Exchange falling/rising?

As of 07-Jul, Prithvi Exchange (India) Ltd is experiencing a decline in its stock price, currently at Rs 162.95, which reflects a decrease of Rs 6.75 or 3.98%. The stock has underperformed its sector by 4.43% today and has been on a consecutive downward trend for the last two days, accumulating a total loss of 6.3%. Over the past week, the stock has seen a slight decline of 0.37%, while its performance over the last month shows a modest increase of 3.56%. However, the stock's year-to-date performance is significantly negative at -32.10%, and it has dropped 49.25% over the past year. Despite a high management efficiency indicated by a return on equity (ROE) of 20.47% and healthy long-term growth in net sales and operating profit, the stock's recent performance has been marred by negative results, including a substantial decline in net sales and profit after tax over the last six months.
In the broader market context, the stock's short-term performance has been less favorable compared to the benchmark, with the Sensex showing a slight decline of only 0.20% over the past week. This underperformance is further highlighted by the stock's significant negative returns over the past year, contrasting sharply with the market's overall positive return of 1.74%. The falling investor participation, evidenced by a 33.65% drop in delivery volume, along with the stock trading below several moving averages, suggests a lack of confidence among investors. The combination of these factors, including disappointing financial results and a substantial decline in profitability, has contributed to the stock's current downward trajectory.