Why is Prithvi Exchange falling/rising?

As of 08-Jul, Prithvi Exchange (India) Ltd is experiencing a decline in its stock price, currently at Rs 161.80, which reflects a decrease of -1.15 (-0.71%). The stock has been losing value for the last three days, with a total drop of -6.96% during this period. In terms of performance, the stock has shown a -2.94% return over the past week, while it has gained +2.83% over the last month. However, the stock has significantly underperformed over the year, with a staggering -50.36% return compared to the market's average gain of +4.69%. Despite the company's high management efficiency and healthy long-term growth in net sales and operating profit, the recent negative results, including a -30.58% decline in net sales and profits, have contributed to the stock's downward trend.
In the broader market context, Prithvi Exchange's short-term performance has lagged behind the benchmark, as indicated by its -2.94% return over the past week compared to the Sensex's +0.02%. The stock's liquidity appears to be diminishing, with a notable -44.36% drop in delivery volume against the five-day average, suggesting a decrease in investor participation. While the stock is trading at a fair value relative to its peers, the significant negative returns over the past year and the recent poor financial performance have led to a bearish sentiment among investors, contributing to the stock's current decline.