Why is Prithvi Exchange falling/rising?

As of 10-Jul, Prithvi Exchange (India) Ltd is currently priced at 166.95, reflecting an increase of 0.95 or 0.57%. The stock has shown a positive trend recently, gaining 3.18% over the last two days, and is performing in line with its sector. Despite a one-week decline of 4.00%, the stock has appreciated by 10.53% over the past month. However, it has significantly underperformed over the year, with a return of -47.63%. The company benefits from high management efficiency, as indicated by a return on equity (ROE) of 20.47%, and has demonstrated healthy long-term growth with net sales increasing at an annual rate of 46.90%. Nevertheless, the stock's performance is tempered by a substantial decline in profits over the past year, which fell by 38.7%, and negative results reported in March 2025.
In the broader market context, while the Sensex has shown a minimal decline of 0.06% over the past week, Prithvi Exchange's performance has been notably weaker, highlighting its struggles compared to the benchmark. The stock's year-to-date performance is particularly concerning, with a drop of 30.44% against the Sensex's gain of 6.46%. This stark contrast underscores the challenges faced by Prithvi Exchange, especially given its significant underperformance over the past year relative to the broader market, which has yielded a return of 1.46%. The rising investor participation and liquidity may provide some support, but the overall negative sentiment surrounding the stock remains a critical factor in its price movements.