Why is Prithvi Exchange falling/rising?

As of 11-Jul, Prithvi Exchange (India) Ltd is experiencing a decline in its stock price, currently at Rs 164.45, which reflects a decrease of Rs 2.5 or 1.5%. The stock has underperformed its sector by 0.45% today and has seen a trend reversal after two consecutive days of gains. It touched an intraday low of Rs 160.1, indicating a significant drop of 4.1%. Over the past week, the stock has decreased by 3.09%, and its year-to-date performance shows a substantial decline of 31.48%. Despite a high management efficiency with a return on equity (ROE) of 20.47% and healthy long-term growth in net sales and operating profit, the stock has generated a negative return of 47.25% over the last year, reflecting a concerning trend in profitability with a 38.7% drop in profits.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, the Sensex, which has shown a slight decline of only 1.12% over the past week. This underperformance is further highlighted by the significant drop in investor participation, with delivery volume falling by 54.2% against the 5-day average. The stock's liquidity remains adequate for trading, but the overall sentiment appears negative due to the company's recent financial results, which have shown a decline in net sales and profit after tax. The stock's valuation remains attractive compared to peers, yet the persistent negative returns and falling investor interest suggest a challenging environment for Prithvi Exchange.