Why is Priti Internati. falling/rising?

As of 23-Jul, Priti International Ltd is experiencing a decline in its stock price, currently at 89.58, which reflects a decrease of 1.92 or 2.1%. The stock has underperformed its sector today by 1.38% and is trading below all its moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Over the past week, the stock has fallen by 3.69%, and its year-to-date performance shows a significant decline of 36.56%. The company has also reported negative results for the last three consecutive quarters, with a notable drop in net sales and profits, contributing to a poor long-term growth outlook. Despite having a high return on equity and a low debt-to-equity ratio, the stock's recent performance has been adversely affected by a substantial decrease in profits and sales.
In the broader market context, Priti International Ltd's short-term performance has been unfavorable compared to the Sensex, which has seen a slight increase of 0.03% over the past week. The stock's long-term returns have also lagged behind the benchmark, with a 34.39% decline over the past year compared to a 3.03% increase in the Sensex. This underperformance, coupled with falling investor participation and liquidity concerns, indicates a challenging environment for the stock, further exacerbated by its negative financial results and lack of growth in sales and operating profit over the last five years.