Why is Priti Internati. falling/rising?

As of 12-Aug, Priti International Ltd's stock price is currently at Rs. 78.25, reflecting a decline of Rs. 3.42 or 4.19%. The stock has hit a new 52-week low today and has underperformed its sector by 3.16%. Over the past week, the stock has decreased by 5.44%, and it has shown a significant decline of 50.03% over the past year. The company has reported negative results for the last three consecutive quarters, with a notable drop in profits and net sales. Additionally, the stock is trading below all its moving averages, indicating a bearish trend. Despite having a high return on equity and a low debt-to-equity ratio, the overall poor performance and declining investor participation have contributed to the stock's downward movement.
In the broader market context, Priti International Ltd's recent performance contrasts sharply with the Sensex, which has only declined by 0.67% over the past week. The stock's year-to-date performance is particularly concerning, with a decline of 44.58% compared to the Sensex's gain of 3.56%. This stark difference highlights the company's struggles relative to the overall market. The stock's long-term growth prospects appear weak, as evidenced by its low sales growth and operating profit over the last five years, further exacerbating investor sentiment and contributing to its current decline.