Why is Priti Internati. falling/rising?

As of 26-Aug, Priti International Ltd is experiencing a decline in its stock price, currently at Rs. 75.39, reflecting a decrease of 0.24 or 0.32%. The stock has hit a new 52-week low today and has underperformed its sector by 0.64%. Over the past week, the stock has decreased by 2.85%, and it has shown significant underperformance over longer periods, with a year-to-date decline of 46.61% and a one-year return of -50.98%. The company has also reported negative results for the last four consecutive quarters, with a substantial drop in profits and net sales, contributing to its poor long-term growth outlook. Despite having a high management efficiency indicated by a 17.14% ROE and a low debt-to-equity ratio, these positive factors are overshadowed by the company's declining operating profit and high valuation compared to peers.
In the broader market context, Priti International Ltd has consistently underperformed against the benchmark, with a significant drop in returns compared to the Sensex, which has gained 4.51% year-to-date. The stock's performance has been particularly poor over the last three years, where it has generated negative returns while the benchmark has seen substantial growth. This consistent underperformance, coupled with falling investor participation and trading below all key moving averages, indicates a lack of confidence among investors, further driving the stock's decline.