Why is Priti Internati. falling/rising?

As of 18-Sep, Priti International Ltd is experiencing a decline in its stock price, currently at 77.49, which reflects a decrease of 0.53 or 0.68%. The stock has shown mixed performance in recent periods, with a 3.11% increase over the past week, but it has significantly underperformed in the longer term, with a year-to-date decline of 45.12%. Today's price summary indicates that the stock is underperforming its sector by 0.82%, despite a rise in investor participation, as evidenced by a 60.98% increase in delivery volume compared to the 5-day average. However, the company has reported negative results for the last four consecutive quarters, with a significant drop in profits and sales, contributing to its weak long-term fundamental strength.
In the broader market context, while the Sensex has gained 1.67% over the past week and 7.52% year-to-date, Priti International's performance remains concerning, particularly with its consistent underperformance against the benchmark over the last three years. The stock's negative returns of 46.19% in the past year highlight its struggles, especially as it trades at a premium compared to its peers despite its weak financials. This combination of poor performance, high valuation, and negative growth trends suggests that the stock is facing significant challenges in the current market environment.