Why is Priti Internati. falling/rising?

As of 20-Oct, Priti International Ltd is experiencing a decline in its stock price, currently at 73.10, reflecting a decrease of 4.63 or 5.96%. The stock has underperformed its sector by 6.17% today, despite a significant increase in delivery volume, which rose by 708.42% against the 5-day average. Over the past week, the stock has shown a positive return of 8.33%, but it has struggled over longer periods, with a year-to-date decline of 48.23% and a staggering 58.55% drop over the last three years. The company has reported negative results for the last four consecutive quarters, with a significant annual decline in operating profit and net sales hitting a low, contributing to its poor long-term growth outlook.
In the broader market context, while the Sensex has gained 2.44% over the past week, Priti International's performance has been notably weaker, indicating a consistent underperformance against the benchmark. The company's return of -46.77% over the past year starkly contrasts with the Sensex's positive return of 3.98%. Additionally, the stock's high price-to-book value suggests it is trading at a premium compared to its peers, further complicating its attractiveness to investors. The combination of poor financial results, high valuations, and consistent underperformance relative to the market has led to the stock's current downward trajectory.