Why is Priya falling/rising?

As of 20-Jun, Priya Ltd's stock price is currently at 22.27, reflecting a decrease of 0.45, or 1.98%. The stock has underperformed its sector today by 4.14%, despite being higher than its 20-day, 50-day, 100-day, and 200-day moving averages. However, it is lower than its 5-day moving average. The stock has seen a significant drop in delivery volume, falling by 83.46% against the 5-day average, indicating a decline in investor participation. Over the past year, while the stock has generated a return of 39.27%, it has a negative book value and weak long-term fundamental strength, with net sales declining at an annual rate of 100%. This combination of poor growth prospects and high debt levels contributes to the stock's recent downward movement.
In the broader market context, Priya Ltd's performance over the past week shows a decline of 6.82%, contrasting with the Sensex, which has gained 1.59%. Year-to-date, Priya's stock has decreased by 17.03%, while the benchmark has increased by 5.46%. This stark difference highlights the stock's struggles relative to the market, particularly in the short term. Despite a strong performance over the past year, the recent negative trends in sales and investor engagement suggest that the stock is facing significant challenges that are not reflected in the broader market's positive movements.