Why is Priya falling/rising?

As of 25-Jun, Priya Ltd's stock price is currently at 21.82, reflecting a decline of 0.44, or 1.98%. The stock has underperformed its sector by 3.21% today and has experienced consecutive losses over the last two days, totaling a drop of 3.92%. Despite a strong performance over the past year with a return of 36.55%, the company faces challenges such as a negative book value and weak long-term fundamentals, including stagnant net sales growth and a high debt-to-equity ratio. Additionally, investor participation has decreased significantly, with delivery volume falling by 56.38% compared to the five-day average, indicating waning interest among investors.
In the broader market context, Priya Ltd's short-term performance contrasts sharply with the benchmark, as it has declined by 3.49% over the past week while the Sensex has gained 1.61%. This underperformance highlights the stock's struggles despite its historical returns. The company's weak long-term growth prospects and negative EBITDA further contribute to its current downward trajectory, making it a risky investment compared to its average historical valuations.