Why is Priya falling/rising?

As of 26-Jun, Priya Ltd's stock price is currently at 21.40, reflecting a decrease of 0.42, or 1.92%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 5.77% during this period. Despite a strong performance over the past year with a return of 40.79%, the company faces significant challenges, including a negative book value and a high debt-to-equity ratio, which contribute to its weak long-term fundamental strength. Additionally, while there has been a notable increase in investor participation, as evidenced by a 785.59% rise in delivery volume, the stock's recent performance is overshadowed by poor long-term growth metrics, including a -100.00% annual growth rate in net sales.
In the broader market context, Priya Ltd's short-term performance has been notably worse than the benchmark, with a 1-week return of -5.81% compared to the Sensex's gain of 2.94%. This stark contrast highlights the stock's struggles relative to the market, despite its positive long-term returns. The overall market has shown resilience, with the Sensex up 1.92% over the past month, while Priya's recent declines suggest investor concerns about its sustainability and growth potential in the face of its financial challenges.