Why is Priya falling/rising?

As of 02-Jul, Priya Ltd's stock price is currently at 20.87, reflecting a decline of 0.42, or 1.97%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 2.43% during this period. Additionally, the stock's performance today is notably lower than its sector by 2.74%. While it has shown a strong return of 34.47% over the past year, this is overshadowed by a negative book value and weak long-term fundamentals, including a significant decline in net sales and high debt levels. The falling investor participation, indicated by a 9.53% drop in delivery volume, further contributes to the stock's downward movement.
In the broader market context, Priya Ltd's short-term performance has been disappointing compared to the Sensex, which has gained 0.79% over the past week while Priya has dropped 4.35%. Although the stock has outperformed the market over the past month with a return of 14.99%, its year-to-date performance shows a decline of 22.24%, contrasting sharply with the Sensex's gain of 6.75%. This disparity highlights the stock's struggle to maintain investor confidence amid its poor financial health and market conditions.