Why is Priya falling/rising?

As of 07-Jul, Priya Ltd's stock price is currently at 20.86, showing no change (0.00%). The stock has underperformed its sector by 0.45% today, with delivery volume significantly declining by 98.68% compared to the 5-day average. Over the past week, the stock has decreased by 2.48%, and it has seen a notable decline of 5.40% over the past month. Despite a strong performance over the last year with a return of 34.41%, the company faces challenges such as a negative book value, weak long-term fundamental strength, and high debt levels, which may contribute to investor caution.
In the broader market context, while the Sensex has shown a slight decline of 0.20% over the past week, Priya Ltd's performance has been notably worse. The stock's year-to-date performance is down 22.28%, contrasting sharply with the Sensex's gain of 6.79%. This disparity highlights the stock's struggles relative to the market, particularly given its poor long-term growth metrics and negative EBITDA, which suggest that investors may be wary of its future prospects despite its past year of strong returns.