Why is Priya falling/rising?

As of 08-Jul, Priya Ltd's stock price is currently at 20.46, reflecting a decrease of 0.4, or 1.92%. The stock has underperformed its sector by 1.23% today, and while it is above the 50-day and 100-day moving averages, it is below the 5-day, 20-day, and 200-day moving averages. Over the past week, the stock has declined by 3.90%, and it has seen a significant drop of 7.21% over the last month. Despite a strong performance over the past year with a return of 38.71%, the company is facing challenges such as a negative book value, high debt levels, and poor long-term growth metrics, which contribute to its recent price decline.
In the broader market context, the Sensex has shown a slight increase of 0.02% over the past week, contrasting with Priya Ltd's negative performance. The stock's liquidity appears adequate, with a delivery volume increase of 87.5% compared to the 5-day average, indicating rising investor participation. However, the company's weak long-term fundamentals, highlighted by a negative EBITDA and stagnant net sales growth, suggest that investors may be cautious, leading to the stock's downward movement despite its past year’s gains.