Why is Priya falling/rising?

As of 09-Jul, Priya Ltd's stock price is currently at 20.86, reflecting an increase of 0.4 or 1.96%. Today's performance indicates that the stock has outperformed its sector by 2.33%. However, despite this positive movement, the stock has shown a decline of 9.70% over the past month and a significant year-to-date drop of 22.28%. The stock's long-term fundamentals are concerning, as it has a negative book value and has experienced poor growth in net sales, which has declined at an annual rate of -100.00%. Additionally, the company carries a high debt load, indicated by its unfavorable debt-to-equity ratio, which may contribute to investor caution.
In the broader market context, while Priya Ltd has outperformed the BSE500 index over the past year with a return of 48.79% compared to the index's 1.43%, its recent performance does not align with the benchmark's positive trend, as the Sensex has gained 0.15% over the past week. The stock's liquidity appears adequate for trading, but a notable decline in delivery volume by 48.63% against the five-day average suggests waning investor interest. This combination of strong past performance juxtaposed with current fundamental weaknesses and declining participation may explain the stock's mixed signals in the market.