Why is Priya falling/rising?

As of 21-Jul, Priya Ltd's stock price is currently at 26.50, reflecting an increase of 0.82, or 3.19%. The stock has shown strong performance recently, gaining 29.58% over the last six days and outperforming its sector by 2.66% today. Over the past year, Priya Ltd has delivered an impressive return of 114.57%, significantly surpassing the market's return of 1.63%. However, despite this positive short-term momentum, the company faces challenges, including a negative book value and weak long-term fundamental strength, as evidenced by a decline in net sales and a high debt-to-equity ratio. These factors may create a sense of caution among investors despite the stock's recent gains.
In the broader market context, Priya Ltd's short-term performance stands in stark contrast to the benchmark, as it has gained 23.43% over the past week while the Sensex has remained nearly flat with a change of -0.06%. This divergence highlights the stock's strong relative performance in the short term. However, the company's long-term outlook appears risky due to its negative EBITDA and poor growth metrics, which could temper investor enthusiasm moving forward. The combination of strong recent returns and underlying fundamental weaknesses presents a complex picture for Priya Ltd's stock price movement.