Why is Priya falling/rising?

As of 04-Aug, Priya Ltd's stock price is currently at 25.05, reflecting a decrease of 0.51, or 2.0%. The stock has been underperforming, having fallen consecutively for the last seven days, resulting in a total decline of 13.11% during this period. Additionally, the stock's performance today has underperformed its sector by 3%. While it has shown strong long-term performance with a 63.41% return over the past year, the company faces significant challenges, including a negative book value and weak long-term fundamental strength, with net sales declining at an annual rate of 100% over the last five years. The high debt levels and negative EBITDA further contribute to the stock's riskiness, impacting investor sentiment and participation, as evidenced by an 86.73% drop in delivery volume.
In the broader market context, Priya Ltd's short-term performance has significantly lagged behind the benchmark, with a 9.57% decline over the past week compared to a slight increase of 0.16% in the Sensex. This stark contrast highlights the stock's struggles relative to the overall market. Despite its impressive long-term returns, the recent negative trends and fundamental weaknesses have overshadowed its past performance, leading to a decline in investor confidence and participation.