Why is Priya falling/rising?

As of 22-Aug, Priya Ltd's stock price is currently at 21.91, reflecting a decrease of 0.44, or 1.97%. The stock has been underperforming significantly, having fallen consecutively for the last six days, resulting in a total decline of 11.3% during this period. In terms of returns, the stock has seen a substantial drop of 21.24% over the past month and 18.37% year-to-date, despite a notable increase of 39.11% over the past year. The company is facing challenges, including a negative book value and weak long-term fundamental strength, with net sales declining at an annual rate of 100% and operating profit stagnating at 0% over the last five years. Additionally, the stock is considered risky due to negative EBITDA and high debt levels, which contribute to its recent price movement. In the broader market context, while the Sensex has gained 0.88% over the past week and 4.05% year-to-date, Priya Ltd's performance has been markedly poorer, with a 9.50% decline over the past week and a 21.24% drop in the last month. This stark contrast highlights the stock's struggles relative to the benchmark, indicating that investor sentiment may be negatively influenced by the company's financial health and performance metrics. Despite an increase in investor participation, as evidenced by a 46.53% rise in delivery volume, the overall market conditions and the company's weak fundamentals are driving the stock's downward trajectory.