Why is Priya falling/rising?

As of 24-Sep, Priya Ltd's stock price is currently at Rs 25.54, reflecting an increase of Rs 1.1 or 4.5%. The stock has shown a strong performance today, having gained 9.76% over the last three days and outperforming its sector by 4.69%. It opened with a notable gain of 4.99% and reached an intraday high of Rs 25.66. Despite this positive movement, the stock has a negative book value and weak long-term fundamentals, with net sales declining at an annual rate of -100% over the last five years. Additionally, the company carries high debt, which may contribute to its perceived riskiness despite its recent price increase.
In the broader market context, Priya Ltd has outperformed the Sensex in the short term, with a 1-week return of +2.82% compared to the benchmark's -1.18%. While the stock has generated a return of 29.97% over the past year, it is important to note that its profits have only risen by 3.5%, indicating potential concerns about sustainability. The stock's performance over the last three years has also been strong, outperforming the BSE500, but the significant drop in delivery volume and the company's weak long-term growth prospects may temper investor enthusiasm moving forward.