Why is Priya falling/rising?

As of 26-Sep, Priya Ltd's stock price is currently at Rs 27.48, reflecting an increase of Rs 1.08 or 4.09%. The stock has shown strong performance recently, gaining 18.09% over the past week and 22.95% over the past month. It has outperformed its sector by 5.64% today and has been on a consecutive gain streak for the last five days. Despite this positive momentum, the stock faces challenges, including a negative book value and weak long-term fundamentals, with net sales declining at an annual rate of -100% over the last five years. Additionally, the company has a high debt-to-equity ratio and has reported flat results in June 2025, indicating potential risks for investors.
Broader market context shows that while Priya Ltd has outperformed the Sensex significantly in the short term, with a 1-year return of 52.67% compared to the Sensex's decline of 6.30%, the overall market has been under pressure, as indicated by the Sensex's drop of 2.66% over the past week. This contrast highlights Priya's strong relative performance amidst a challenging market environment. However, the falling investor participation, with a significant drop in delivery volume, suggests caution among investors, which could impact future price movements.