Why is Priya falling/rising?

As of 20-Oct, Priya Ltd's stock price is currently at Rs 30.69, reflecting a decrease of Rs 1.61 or 4.98%. Today's trading performance indicates that the stock underperformed its sector by 4.84%. Although it opened with a gain of 4.98% and reached an intraday high of Rs 33.91, it ultimately fell to its current price, marking a significant decline. The stock has shown erratic trading patterns, not trading on one day out of the last 20, and has experienced a drastic drop in delivery volume, falling by 99.79% against the 5-day average. Despite positive long-term returns, such as a 31.89% increase over the past month and a 103.92% rise over three years, the current negative movement is influenced by declining investor participation and liquidity concerns.
Broader market context reveals that while Priya Ltd has underperformed in the short term, the benchmark Sensex has gained 2.47% over the past week. This stark contrast highlights the stock's recent struggles despite its strong performance in longer time frames, such as a 14.34% increase year-to-date compared to the Sensex's 7.97%. The overall market conditions may be contributing to the stock's volatility, as it faces challenges in maintaining investor interest amidst fluctuating trading volumes and price movements.