Why is Pro Fin Capital falling/rising?

As of 24-Jun, Pro Fin Capital Services Ltd is experiencing a price increase, currently at Rs. 7.20, reflecting a rise of Rs. 0.14 or 1.98%. The stock has reached a new 52-week high today and has shown significant performance, gaining 38.2% over the last 18 days. It has outperformed its sector by 1.06% today and is trading above all key moving averages, indicating strong upward momentum. Additionally, investor participation has increased, with delivery volume rising by 116.61% compared to the 5-day average, contributing to the stock's liquidity and attractiveness to traders. The stock's impressive returns over various periods, including a staggering 593.94% increase over the past year, further underscore its strong performance relative to the market.
In the broader market context, Pro Fin Capital's short-term return of 10.09% over the past week significantly outpaces the Sensex, which has only increased by 0.58% during the same period. This stark contrast highlights the stock's robust performance in a relatively stable market environment. The overall positive sentiment surrounding Pro Fin Capital, driven by its consistent gains and rising investor interest, suggests that the stock is benefiting from strong fundamentals and market dynamics, reinforcing its upward trajectory.