Why is Pro Fin Capital falling/rising?

As of 25-Jun, Pro Fin Capital Services Ltd is experiencing a price increase, currently at Rs. 7.33, which reflects a rise of 0.13 or 1.81%. The stock has reached a new 52-week high today and has been on a positive trajectory, gaining for the last 19 consecutive days with a total return of 40.69% during this period. Additionally, the stock has shown impressive performance over various time frames, including a 619.80% increase over the past year and a 60.04% rise in the last month. The company has also reported positive results for the last four consecutive quarters, with a higher profit after tax and record net sales, contributing to the stock's upward momentum.
In the broader market context, Pro Fin Capital's short-term performance significantly outpaces the benchmark, with a 9.90% increase over the past week compared to the Sensex's 1.61% rise. This strong performance indicates that the stock is not only thriving on its own merits but is also outperforming the market. However, it is worth noting that there has been a decline in investor participation, with delivery volume dropping by 49.7% against the five-day average, which could signal potential caution among investors despite the stock's recent gains.