Why is Pro Fin Capital falling/rising?

As of 27-Jun, Pro Fin Capital Services Ltd is experiencing a price increase, with its current price at Rs. 7.61, reflecting a rise of 0.14 or 1.87%. The stock has reached a new 52-week high today and has been on a positive trajectory, gaining for the last 21 consecutive days with a total return of 46.07% during this period. Additionally, the company has reported strong financial performance, with positive results for the last four quarters, including a higher profit after tax of Rs. 1.59 Cr and record net sales of Rs. 8.95 Cr. The stock has significantly outperformed the benchmark indices, generating a remarkable 607.26% return over the past year and consistently outperforming the BSE 500 over various time frames.
In the broader market context, Pro Fin Capital's short-term performance has been notably strong, with a 9.81% increase over the past week compared to a modest 2.00% rise in the Sensex. This indicates that the stock is not only performing well in isolation but is also gaining traction relative to the broader market. Despite a decline in investor participation, as evidenced by a 62% drop in delivery volume against the five-day average, the stock's liquidity remains adequate for trading. Overall, the combination of strong financial results, consistent upward momentum, and substantial returns compared to the benchmark has contributed to the stock's rising price.