Why is Pro Fin Capital falling/rising?

As of 01-Jul, Pro Fin Capital Services Ltd's stock price is rising, currently at Rs. 7.91, reflecting an increase of 0.15 or 1.93%. The stock has hit a new 52-week high today and has been on a positive trajectory, gaining for the last 21 consecutive days with a remarkable 47.85% return during this period. Additionally, the company has reported positive results over the last four quarters, with a higher profit after tax and record net sales, contributing to its strong performance. The stock has significantly outperformed the benchmark indices, generating a staggering 609.79% return over the past year and consistently beating the BSE500 over various time frames.
In the broader market context, Pro Fin Capital's short-term return of 9.86% over the past week is substantially higher than the Sensex's 2.00% increase, indicating strong relative performance. Despite a decline in investor participation, as evidenced by a 26.49% drop in delivery volume against the five-day average, the stock remains liquid enough for trading. The overall market sentiment appears favorable for Pro Fin Capital, bolstered by its long-term performance and recent positive financial results, which have contributed to the stock's upward movement.