Why is Pro Fin Capital falling/rising?

As of 02-Jul, Pro Fin Capital Services Ltd is experiencing a price increase, with its current price at Rs. 8.06, reflecting a change of 0.15 or 1.9% upward. The stock has reached a new 52-week high today and has been on a positive trajectory, gaining for the last 21 consecutive days, resulting in a remarkable 47.89% return during this period. Additionally, the company has shown strong performance with a 642.45% return over the past year, significantly outperforming the BSE500 index in both the short and long term. Positive financial results over the last four quarters, including a higher profit after tax and record net sales, have contributed to the stock's upward momentum.
In the broader market context, Pro Fin Capital's short-term return of 9.96% over the past week stands in stark contrast to the Sensex's modest gain of 0.79%, highlighting the stock's strong performance relative to the benchmark. This outperformance is further underscored by the rising investor participation, as evidenced by a 33.45% increase in delivery volume compared to the five-day average, indicating growing interest and confidence among investors. Overall, the combination of consistent positive financial results and strong market performance has positioned Pro Fin Capital favorably, driving its stock price higher.