Why is Pro Fin Capital falling/rising?

As of 03-Jul, Pro Fin Capital Services Ltd is experiencing a price increase, currently at Rs. 8.22, reflecting a rise of 0.16 or 1.99%. The stock has recently hit a new 52-week high and has been on a consecutive gain streak for the last 21 days, accumulating a remarkable 48.64% return during this period. Additionally, the company has reported positive financial results over the last four quarters, with a higher profit after tax and record net sales, contributing to its strong performance. The stock has outperformed the benchmark indices significantly, boasting returns of 722.72% over the past year and consistently beating the BSE500 over various time frames.
In the broader market context, Pro Fin Capital's short-term performance has been notably strong, with a 10.04% increase over the past week, while the Sensex has declined by 0.62%. This stark contrast highlights the stock's resilience and appeal to investors despite a generally challenging market environment. However, it is worth noting that there has been a slight decline in investor participation, with delivery volume decreasing by 4.32% against the five-day average, which could indicate a potential concern for sustained momentum. Nonetheless, the stock's liquidity remains adequate for trading, further supporting its upward trajectory.