Why is Pro Fin Capital falling/rising?

As of 08-Jul, Pro Fin Capital Services Ltd is experiencing a price increase, currently at Rs. 8.71, which reflects a rise of Rs. 0.17 or 1.99%. The stock has recently hit a new 52-week high and has shown impressive performance, gaining 48.89% over the last 21 consecutive days. It is trading above all key moving averages, indicating strong upward momentum. Additionally, the company has reported positive financial results for the last four quarters, with a higher profit after tax and record net sales, contributing to the stock's robust performance. The stock has also outperformed the BSE500 index significantly over various time frames, including a remarkable 763.46% return over the past year.
In the broader market context, Pro Fin Capital's short-term return of 10.11% over the past week stands in stark contrast to the Sensex, which has only increased by 0.02% during the same period. This substantial outperformance highlights the stock's strength relative to the market. Furthermore, the rising investor participation, as evidenced by an 18.1% increase in delivery volume, suggests growing confidence among investors, further supporting the stock's upward trajectory. Overall, the combination of strong financial performance, consistent gains, and favorable market conditions has contributed to the stock's rising price.