Why is Pro Fin Capital falling/rising?

As of 10-Jul, Pro Fin Capital Services Ltd is experiencing a price increase, currently at Rs. 9.05, reflecting a rise of Rs. 0.17 or 1.91%. The stock has recently hit a new 52-week high and has been on a positive trajectory, gaining for the last 21 days with a remarkable return of 49.09% during this period. Additionally, the company has shown strong performance with positive results over the last four consecutive quarters, including a higher profit after tax of Rs. 1.59 Cr and record net sales of Rs. 8.95 Cr. The stock has also significantly outperformed the benchmark indices, achieving an impressive 788.70% return over the past year, while the Sensex has only increased by 4.09%.
In the broader market context, Pro Fin Capital's short-term performance has been notably strong, with a 10.10% increase over the past week compared to a slight decline of 0.06% in the Sensex. This indicates that the stock is not only rising due to its own positive fundamentals but also outperforming the broader market. Despite a recent decline in investor participation, as evidenced by a 26.79% drop in delivery volume, the stock's liquidity remains adequate for trading. Overall, the combination of strong financial results and consistent performance relative to the market has contributed to the stock's upward movement.