Why is Pro Fin Capital falling/rising?

As of 22-Jul, Pro Fin Capital Services Ltd is currently priced at 8.02, reflecting a decrease of 0.15, or 1.84%. The stock has been on a downward trend, having fallen consecutively for the last seven days, resulting in a total decline of 12.73% during this period. Despite this recent downturn, the company has shown strong performance over the longer term, with a remarkable increase of 710.49% in the past year and positive results in the last four consecutive quarters, including a higher profit after tax and significant growth in net sales. However, the stock's performance today has underperformed its sector by 1.63%, indicating a struggle in the short term despite its overall positive trajectory.
In the broader market context, the stock's short-term performance has significantly lagged behind the benchmark, with a 1-week return of -9.17% compared to the Sensex's slight decline of only 0.47%. This stark contrast highlights the stock's recent challenges despite its impressive long-term gains, where it has outperformed the BSE500 over various time frames. The rising investor participation, evidenced by a 65.54% increase in delivery volume, suggests some underlying interest, but the current liquidity and moving averages indicate a cautious market sentiment surrounding the stock's near-term outlook.