Why is Pro Fin Capital falling/rising?

As of 25-Jul, Pro Fin Capital Services Ltd is experiencing a price increase, currently trading at 8.50, which reflects a rise of 0.16 or 1.92%. The stock has shown strong performance recently, gaining 5.99% over the last three days and outperforming its sector by 4.04% today. Additionally, it has consistently outperformed the benchmark Sensex over various periods, including a remarkable 734.69% return over the past year. The company has reported positive financial results for the last four consecutive quarters, with a net profit after tax of Rs 1.59 Cr and a significant 27.7% growth in net sales for the most recent quarter compared to the previous four-quarter average.
In the broader market context, while Pro Fin Capital has demonstrated impressive short-term returns, the finance/NBFC sector has declined by 2.12%. Despite this sector-wide downturn, Pro Fin Capital's performance remains robust, with a 2.04% increase over the past week, contrasting sharply with the Sensex's decline of 0.36%. However, it is worth noting that investor participation has decreased, with delivery volume falling by 70.53% compared to the five-day average, which may indicate a potential concern for future liquidity. Overall, the stock's strong fundamentals and consistent performance have contributed to its rising price, even amidst a challenging sector environment.