Why is Pro Fin Capital falling/rising?

As of 13-Nov, Pro Fin Capital Services Ltd is experiencing a decline in its stock price, currently at 9.31, reflecting a decrease of 0.49 or 5.0%. The stock has underperformed its sector by 4.98% today and has been on a downward trend for the last two days, accumulating a total loss of 6.34%. Over the past week, the stock has seen a significant drop of 12.17%, while its performance over the last month shows a decline of 18.69%. Despite these short-term losses, the stock has impressive long-term returns, with a year-to-date increase of 86.57% and a remarkable 223.03% rise over the past year. The stock's liquidity appears sufficient for trading, with a notable increase in delivery volume, which rose by 94.9% compared to the 5-day average. In the broader market context, the Sensex has shown a positive return of 1.40% over the past week and 2.61% over the last month, contrasting sharply with Pro Fin's recent performance. This indicates that while the overall market is performing well, Pro Fin is struggling significantly in comparison. The stock's current price is higher than its 200-day moving average but lower than its shorter-term moving averages, suggesting a potential shift in momentum. Overall, the combination of recent underperformance, consecutive declines, and the contrasting positive market environment contributes to the stock's current downward trajectory.