Why is Promact Impex falling/rising?

As of 18-Jul, Promact Impex Ltd is currently priced at 10.30, showing no change (0.00%). The stock has underperformed in the past month with a decline of 6.28%, while it has seen a significant drop of 22.26% year-to-date. Today's performance indicates that the stock has outperformed its sector by 0.93%, but it is trading below its longer-term moving averages, which suggests a lack of momentum. Additionally, there has been a drastic fall in investor participation, with delivery volume plummeting by 99.04% compared to the 5-day average. The company is facing challenges, including a negative book value and weak long-term growth, with net sales declining at an annual rate of 43.84% over the last five years, contributing to its overall poor performance.
In the broader market context, the Sensex has shown a slight gain of 0.38% over the past month, contrasting with Promact Impex's significant decline. While the market has generated negative returns of -0.36% in the last year, Promact Impex's return of -20.77% indicates a much steeper fall, highlighting its underperformance relative to the benchmark. The company's high debt levels and weak fundamentals further exacerbate its risk profile, making it a strong sell in the current market environment.