Why is Pruden. Sugar falling/rising?

As of 24-Sep, Prudential Sugar Corporation Ltd is experiencing a decline in its stock price, currently at Rs 32.63, which reflects a decrease of Rs 1.89 or 5.48%. The stock has been underperforming significantly, with a consecutive fall over the last five days and a total return of -10.33% during this period. Today's trading saw the stock reach an intraday high of Rs 35.48 but also dip to a low of Rs 32.5. It is noteworthy that the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite a rise in investor participation, with delivery volume increasing by 60.73% against the 5-day average, the overall sentiment remains negative, contributing to the stock's decline.
In the broader market context, Prudential Sugar's performance has been notably worse than the benchmark Sensex, which has only declined by 1.18% over the past week. The stock's year-to-date performance is particularly concerning, showing a staggering drop of 51.98%, while the Sensex has gained 4.58% during the same period. This stark contrast highlights the challenges Prudential Sugar is facing compared to the overall market, further exacerbating investor sentiment and leading to the stock's continued downward trajectory.