Why is PSP Projects falling/rising?

As of 15-Jul, PSP Projects Ltd is experiencing a price increase, currently at Rs. 827.10, reflecting a rise of Rs. 54.75 or 7.09%. The stock has recently hit a new 52-week high of Rs. 836 and has shown strong performance, outperforming its sector by 6.17%. Over the past week, the stock has gained 8.29%, and in the last month, it has risen by 18.81%. Despite the positive short-term performance, the company faces challenges, including a poor long-term growth outlook with an annual operating profit decline of 8.25% over the last five years and negative results reported for the last six consecutive quarters. Additionally, while the stock has generated a return of 20.74% in the past year, its profits have fallen by 54.1%, indicating a concerning trend despite the recent price rise.
In the broader market context, PSP Projects has significantly outperformed the benchmark index, the Sensex, which has declined by 1.36% over the past week. The stock's strong performance contrasts with the market's overall trend, showcasing its resilience amid broader market challenges. The rising investor participation, evidenced by a 111.35% increase in delivery volume, further supports the stock's upward movement. However, the company's high valuation relative to its peers and low return on equity may raise caution among investors regarding its sustainability in the long term.