Why is PSP Projects falling/rising?

As of 04-Aug, PSP Projects Ltd is experiencing a significant decline in its stock price, currently at Rs 641.60, which reflects a decrease of Rs 116.1 or 15.32%. The stock has underperformed its sector by 16.79% today, opening with a loss of 17.3% and reaching an intraday low of Rs 626.6. The stock has shown high volatility with an intraday volatility of 7.27% and is trading below all key moving averages. Over the past week, the stock has dropped by 20.98%, and its performance over the last month shows a decline of 17.53%. The company's financial health is concerning, as it has reported negative results for seven consecutive quarters, with a significant fall in net sales and operating profit, leading to a poor long-term growth outlook.
In the broader market context, while the Sensex has shown a slight increase of 0.16% over the past week, PSP Projects has significantly lagged behind, indicating a stark contrast in performance. The stock's returns have been negative across various time frames, including a 1-year return of -11.77%, while the benchmark has remained relatively stable with a 0.05% increase. Additionally, institutional investors have reduced their stake in the company by 10.36%, reflecting a lack of confidence in its future prospects. This combination of poor financial results, declining investor participation, and underperformance relative to the market contributes to the stock's downward trajectory.