Why is PSP Projects falling/rising?

As of 12-Aug, PSP Projects Ltd is experiencing a decline in its stock price, currently at Rs 655.60, which represents a decrease of Rs 18.4 or 2.73%. The stock has underperformed its sector by 2.09% today and has been on a consecutive downward trend for the last four days, resulting in a total decline of 7.6% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The company has reported negative results for the last seven consecutive quarters, with a significant drop in net sales of 16.9% and a drastic fall in profit after tax by 98.8%. Furthermore, the stock's valuation appears expensive compared to its peers, with a price-to-book value of 2.1, and a return on equity of only 4.7%.
In the broader market context, PSP Projects has underperformed the benchmark Sensex, which has only declined by 0.59% over the past week, while PSP Projects has dropped by 6.50%. The company's year-to-date performance shows a modest gain of 0.89%, contrasting sharply with the Sensex's gain of 2.68%. The falling participation from institutional investors, who have reduced their stake by 10.36%, further exacerbates the stock's challenges, as these investors typically have more resources to assess the company's fundamentals. Overall, the combination of poor financial performance, declining investor interest, and a significant underperformance relative to the market has contributed to the stock's current downward trajectory.