Why is Pudumjee Paper falling/rising?

As of 08-Jul, Pudumjee Paper Products Ltd is experiencing a decline in its stock price, currently at 127.25, reflecting a decrease of 0.4 or 0.31%. The stock has shown a trend reversal, falling after two consecutive days of gains. Despite this recent drop, the stock has performed well in the short term, with a 9.32% increase over the past week and a 9.94% rise over the past month. However, it has a year-to-date decline of 29.01%, indicating significant long-term challenges. The company has a low Debt to Equity ratio and a fair valuation with a Price to Book Value of 2.1, but its profits have decreased by 2.4% over the past year, which may contribute to investor concerns. Additionally, the stock is trading at a premium compared to its peers, which could be a factor in its recent price movement.
In the broader market context, the stock's performance has outpaced the benchmark Sensex, which has only increased by 0.02% over the past week. However, institutional investor participation has decreased, with a 0.9% reduction in their stake, indicating a lack of confidence from more knowledgeable investors. This decline in institutional interest, coupled with poor long-term growth metrics—such as a 6.00% annual growth rate in net sales over the last five years and a significant drop in profits—suggests that while the stock may have short-term gains, the overall outlook remains cautious.