Why is Pudumjee Paper falling/rising?

As of 15-Jul, Pudumjee Paper Products Ltd is experiencing a price increase, currently at Rs 126.55, reflecting a rise of 4.75 (3.9%). Today's price summary indicates that the stock has outperformed its sector by 2.56% and has gained after five consecutive days of decline, opening with a gain of 4.23%. The stock touched an intraday high of Rs 126.95. Despite this positive movement, the stock has shown a year-to-date decline of 29.40%, although it has generated a return of 1.24% over the past year. The company has a low Debt to Equity ratio and a reasonable return on equity of 16.4, but its profits have fallen by 2.4% over the past year, which may contribute to mixed investor sentiment.
Broader market context shows that while Pudumjee Paper has outperformed the Sensex in the short term, with a 1-month return of 11.35% compared to the Sensex's 1.79%, it has still faced challenges in the long term, with net sales growth at a modest annual rate of 6.00% over the last five years. Additionally, institutional investor participation has decreased, which may indicate a lack of confidence in the stock's future performance. Overall, the stock's recent rise appears to be a reaction to short-term trading dynamics rather than a fundamental turnaround, as evidenced by the declining participation from institutional investors and the company's recent financial struggles.